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Following his performance during the 2015 CMA Awards, Chris Stapleton has found himself an instant country superstar. His debut album, Traveller, recently earned multiple awards during the Grammy‘s, and helped make Stapleton the reigning CMA Male Vocalist of the Year.

Now, Stapleton is using his fame and influence to help promote awareness for a good cause. On Monday (Feb. 29), Stapleton released his official music video for his song, “Fire Away,” which is not only his debut music video, but one that has the potential to change lives.

Co-written by Stapleton and Danny Green, “Fire Away” was included as the second track on Traveller. The song’s lyrics tell the story of a toxic relationship, with the narrator singing, “pick up your sticks and your stones/And pretend I’m a shelter for heartaches that don’t have a home.” In response to the pain and suffering the narrator experiences in the relationship, he tells his lover “Fire away/Take your best shot/Show me what you got.

The song’s lyrics take on an emotional new meaning in the music video, which follows a couple through multiple stages in life, including courtship, marriage, and buying their first house. But prior to all of that, we see the man walk into a bar alone, which sets up the premise that his love story doesn’t have a happy ending.

As the video progresses, it is revealed that the wife struggles with depression, and even tries to kill herself, but her husband rescues her in time. However, she tries again, and that time her husband was unable to save her life.

Stapleton makes only a brief appearance in the video as the bartender, but his vocals playing over the events in the video stand powerfully on their own.

The video and the song helps bring awareness to the pain of suicide and depression. Stapleton even mentions The Campaign to Change Direction at the end of the video, which is an organization that pledges “to change the culture in America about mental health, mental illness, and wellness.”

Stapleton expresses his support for the organization through the message behind his emotional music video for “Fire Away” which you can watch below.

Congratulations to Stapleton for the release of his first music video, and for helping bring awareness to such an important topic.

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